Introducing a gentle, reduced ammonia color system of shades ranging from Level 1 to high-lift. Guaranteed healthy-looking, consistent results. What it does: NEW Joico LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing shine, color longevity, and overall healthier hair - guaranteed! What else you need to know: Hair with up to twice the shine. 100% replenished and restrengthened hair. Nourishing protection that seals in moisture, softness and shine for up to 30 full shampoos.