L'Oréal Paris has been dedicated to the beauty of body and hair for more than 110 years. The founder of the successful brand was Eugène Schueller. He developed his own ideas, which he successfully realised. L'Oréal Paris has remained true to this concept to this day. The brand attaches great importance to the quality, effectiveness and compatibility of its products. The French manufacturer is one of the world's leading luxury brands. The product range includes everything for beautiful make-up as well as skin and hair care. The Group aims to reduce its CO2 footprint by 50% by 2030. Attractive hair with Préférence Permanente Shiny ColourPréférence Permanente Shiny Colour can be used to refresh the colour of hair. The colour contains a gel formula with valuable oil drops. This creates natural-looking light reflections. In addition to high-quality colour pigments, L'Oréal Paris uses nourishing elements in its hair tints. The hair impresses with its long-lasting colour result and is given a vibrant and radiant shine. This extra portion of special care can be felt. The hair regains its elasticity and is easy to style.Préférence Permanent Shiny Colour has numerous colour nuances, so that the desired shade can be achieved for every hair type.