L'Oreal Paris Rouge Signature Matte Liquid Lipstick combines unapologetically bold colour with a super-lightweight finish, for the ultimate bare-lip sensation. Say goodbye to compromise- long-lasting no longer means thick, heavy and uncomfortable matte finish. The oil-in-water formula lets lips breathe, leaving a memorable mark but a forgettable feel for the ultimate all-day comfort. Every swipe will provide an instant pure colour statement that lasts with a soft-matte finish.L'Oreal Paris Rouge Signature Matte Liquid Lipstick features less texture, more colour. Less excess, more impact. No flaking, no smudging, no drying-out. Unique oil-in-water formula. Lasts for up to 24hrs.