Clairol Nice’n Easy permanent hair colour crème gives you the nicest and easiest way to refresh your look from the comfort of your own home. If you want to enhance the colour of your hair and make sure it stays perfectly true to you, Nice'n Easy Permanent Hair Dye 4G Dark Golden Brown, delivers brilliant natural looking colour. Our breakthrough hair colour crème has conditioners built into every step, ensuring that hair maintains its soft, silky, smooth feel throughout the colouring process. In addition to phenomenal colour results, the colour care formula offers an upgraded colour experience with a non-drip colour crème that smells like flowers, not ammonia. Our revolutionary hair dye gives you 100% grey coverage with real natural looking tones & highlights while being kind to your hair. Plus, being allergy gentle, significantly reduces the chance of developing an allergy* (*in people without a hair dye allergy).