If you want to enhance the colour of your hair and make sure it stays perfectly true to you, Nice'n Easy Permanent Hair Dye 4RB Dark Reddish Brown, delivers brilliant natural looking colour. Our breakthrough hair colour crème has conditioners built into every step, ensuring that hair maintains its soft, silky, smooth feel throughout the colouring process. In addition to phenomenal colour results, the colour care formula offers an upgraded colour experience with a non-drip colour crème that smells like flowers, not ammonia. Our revolutionary hair dye gives you 100% grey coverage with real natural looking tones & highlights while being kind to your hair. Plus, being allergy gentle, significantly reduces the chance of developing an allergy (in people without a hair dye allergy). It helps you keep grey hair at bay by providing real, natural looking luminous colour. With Clairol Nice'n Easy permanent colouring crème you get the colour that cares for your hair without compromising on colour result.