Clairol Lasting Colour brings your colour alive, giving you rich, natural looking colour that completely covers grey in a non-permanent hair colour. Lasting Color is a longer lasting version of Loving Care. Whereas Loving Care lasts 6-8 shampoos, Lasting Color lasts through 24 shampoos, so keeping your colour alive for longer. Clairol Nice 'n Easy Lasting Colour Dark Brown 79 Lasting Color blends-away grey without changing your natural hair colour and lasts through 24 shampoos. Strong healthy hair is the basis for beautiful natural hair colour. Lasting colour comes in a full spectrum of shades - rich browns, real blondes & radiant reds Lasting Colour is a Level 2 hair colour (lasts through 24 shampoos). The thick, rich, drip-free creme is mixed with developer. Lasting Color's gentle formula contains no ammonia and low peroxide (Does not lighten hair). The Moisture-Rich After Conditioner leaves hair better conditioned than before you coloured it. Lasting Color envelops each strand of hair with rich colour to ensure complete grey coverage. Non-permanent colour means no visible root line. Lasting Color stays fresh through 24 shampoos; gradually washing away, staying true to tone. Ammonia-free formula is truly gentle and will not dry out hair (Lasting Color will NOT lighten hair).