Clairol Lasting Colour brings your colour alive, giving you rich, natural looking colour that completely covers grey in a non-permanent hair colour. Lasting Color is a longer lasting version of Loving Care. Whereas Loving Care lasts 6-8 shampoos, Lasting Color lasts through 24 shampoos, so keeping your colour alive for longer. Clairol Lasting Colour Medium Brown 765 blends-away grey without changing your natural hair colour and lasts through 24 shampoos, so there’ll be no visible root line. The thick, rich, drip-free creme is mixed with developer to form an easy to apply hair colour that envelopes each strand of hair with rich colour to ensure complete grey coverage. Clairol Lasting Colour’s gentle formula contains no ammonia and low peroxide which means it will not dry out your hair. The moisture-rich After Conditioner that comes with Clairol Lasting Colour leaves hair soft, silky and in better conditioned than before you coloured it. Your rich, vibrant colour stays fresh through 24 shampoos, gradually washing away, staying true to tone. Please note that Clairol Lasting Colour Medium Brown 765 will not lighten hair.