Nice 'N Easy Black Non-Permanent Hair Colour works with your own tones and highlights to create beautiful, natural-looking colour that fits you perfectly. It lasts through 24 shampoos, so keeping your colour alive for longer, and leaves you with colour that's full of depth, dimension and shine. Nice 'N Easy Black Non-Permanent Hair Colour blends away grey hair without changing your natural colour. Lasting through 24 shampoos, you’re left with strong, healthy hair- the basis for beautiful natural hair colour. It comes in a full spectrum of shades - rich browns, real blondes & radiant reds. Nice 'N Easy Black Non-Permanent Hair Colour is a thick, rich, drip-free creme mixed with developer. Its gentle formula contains no ammonia and low peroxide (does not lighten hair). The moisture-rich conditioner leaves you with hair that is better conditioned than before you coloured it. Nice 'N Easy Black Non-Permanent Hair Colour envelops each strand of hair with rich colour to ensure complete grey coverage. Its non-permanent colour means no visible root line. It stays fresh through 24 shampoos; gradually washing away, staying true to tone. Its ammonia-free formula is truly gentle and will not dry out hair.