The Gold Lust collection rejuvenates and strengthens hair, while making it shiny and healthy. Imperial Blowout Transformative Styling Crème transforms hair for a full blowout, where Imperial Memory Polymer provides superior hold for days. With Bio-Restorative Complex, it repairs, nourishes and strengthens while energizing and rejuvenating hair. Enriched with Oribe Signature Complex (edelweiss flower, lychee, watermelon), this cream protects against light-related aging and fights keratin degradation. The blend of babassu, jojoba and Australian sandalwood oils work with seaweed and ginseng extracts to repair breakage, weak spots, and make them stronger. Containing quinoa, soy and rice extracts, hair regains fullness, body and health after applying this cream. 93% of its followers say their hair is less damaged after just one use and 9 out of 10 people say their style and blowout lasted two days.