Orient caliber F6922 and 120-click bezel. Orient watches appeal to a wide audience, mainly since they offer premium quality and a high-end feel but without the premium price tag. The company was founded independently but is now owned by Seiko Epson. Adding to the appeal of every Orient watch is a brand history that tells a story of perseverance and ingenuity. The company has focused on manufacturing its own Japanese movements, making the price of each timepiece remarkably good value for its money. In a market where many watch brands outsource their watch movements to keep costs down, Orient remains proud of its heritage and its reputation for independent watch manufacture.