Of all the things you can't put in your travel bag...why choose this one? What is the durability? How to organize it among the other products? What is the size? What is the quality? Is it really worth it? What is the texture? What is the finish? What is the coverage? What is the scent? What about packaging? What is the application technique? What is the pigmentation level? What is the drying time? Does it work on all seasons and weather? Is it water resistant? What is the shimmer? What is the blendability? Is it effective? Is it of good value? What are the ingredients? Does it seperate? Does it dry out? Do you build on it? What color is it? Does it match or flow with everything else?

Blonde Hair Savior

It's been months since I've had my hair colored...I am a natural blonde (strawberry dirty blonde) and my tips are still lightened from when I was Platinum 18 months ago. I have been growing my hair out so that I can start with stronger hair before I color it again. My tips are completely dry and the "platinum" has grown brassy yellow with time and my city's water. This product is a GREAT every day purple shampoo/conditioner. You will NEED to get the conditioner to get the full results. I have used plenty of purple shampoo/conditioner in the past that was strong and was not needed daily. But for my purpose of trying to keep the color more ashy until my appointment in February this product is fantastic. The smelly is rich and earthy so you may or may not enjoy it. I ... MoreIt's been months since I've had my hair colored...I am a natural blonde (strawberry dirty blonde) and my tips are still lightened from when I was Platinum 18 months ago. I have been growing my hair out so that I can start with stronger hair before I color it again. My tips are completely dry and the "platinum" has grown brassy yellow with time and my city's water. This product is a GREAT every day purple shampoo/conditioner. You will NEED to get the conditioner to get the full results. I have used plenty of purple shampoo/conditioner in the past that was strong and was not needed daily. But for my purpose of trying to keep the color more ashy until my appointment in February this product is fantastic. The smelly is rich and earthy so you may or may not enjoy it. I think that its a fine smell and the purple doesn't dye my hands when I use shampoo/conditioner. It also gives my hair a wonderful clean feeling and I have also noticed it's made my hair SUPER soft so that's a definite plus! Give it a go! Don't be discouraged if you don't get the results you want after one session. I have used it 5 times now and my hair looks fantastic and isn't showing any extra purple from over exposure.

Bring back Platinum

I have used Purology 4 Platinum for years. I would buy the liter bottles of both the shampoo and conditioner and one bottle would last almost an entire year. A small dab would wash my shoulder length hair perfectly. When using the strength cure the same amount of shampoo did nothing. I had to fill the palm of my hand to create the same amount of lather. Same went for the conditioners. Platinum would do the job with a small amount and Strength took a large amount. Then the product left my hair in a tangled mess. No brush or comb could smoothly glide through my hair. When I was finished I had a handful of tangles and tears. I am so disappointed with this product and the amount of money I spent. There is absolutely nothing similar between these two products. Bring back ... MoreI have used Purology 4 Platinum for years. I would buy the liter bottles of both the shampoo and conditioner and one bottle would last almost an entire year. A small dab would wash my shoulder length hair perfectly. When using the strength cure the same amount of shampoo did nothing. I had to fill the palm of my hand to create the same amount of lather. Same went for the conditioners. Platinum would do the job with a small amount and Strength took a large amount. Then the product left my hair in a tangled mess. No brush or comb could smoothly glide through my hair. When I was finished I had a handful of tangles and tears. I am so disappointed with this product and the amount of money I spent. There is absolutely nothing similar between these two products. Bring back Platinum!!

Doesn't work. Bring back Perfect 4 Platinum!

Please bring back Perfect 4 Platinum!!! I used it for FOUR years and it was AMAZING. My hair actually looked like it was newly toned right after washing. Just bought Strength Cure Best Blonde and have used it three times. It does NOTHING for the tone, makes my hair look brassy and thin. It almost seems like my it's causing breakage. I won't buy this product again. Will have to look for another brand. PLEASE BRING BACK PERFECT 4 PLATINUM! It was an amazing product.

I would buy again

I am a fan of the matrix brass off. But I purchased this shampoo since i have used prior pureology products with success. The first time i used it i didn't use "alot" since their other shampoos a little goes a long way. It is darkkkkk purple. It lathered extremely well and turned faint lavender, and i left it on for 5 minutes. I didn't notice ANY difference at all. Next use i slathered my hair with it and left it on for 15 minutes. And noticed a change this time. Just follow with conditioner or your hair will feel dry. It smells amazing. I have thick wavy blonde hair, i could easily get away with using this once a week.

PERFORMS MAGIC!!!!!!!!

This is the product I have searching for my ENTIRE life. Honestly, I've tried all kinds of name brands from Biolage, Redken, and Living Proof. NONE of them give me the results that this does. My hair was always frizzy with split ends and seemed to always look oily. Then I switched to using this shampoo and conditioner. I also use the Pureology Stength Cure Best Blonde Miracle Filler Treatment all over and It's a 10 on the tips of my hair. I then blow dry my hair with a round brissel brush and then MAGIC! My hair feels, smells and LOOKS INCREDIBLE!! I curled my hair with a wand over the weekend and my hair lasted THREE days and still looked AMAZING!! ( I use OGX Smoothing + Shea Sleek Humidity Blocking Hairspray). I am so happy Pureology has a product that makes my ... MoreThis is the product I have searching for my ENTIRE life. Honestly, I've tried all kinds of name brands from Biolage, Redken, and Living Proof. NONE of them give me the results that this does. My hair was always frizzy with split ends and seemed to always look oily. Then I switched to using this shampoo and conditioner. I also use the Pureology Stength Cure Best Blonde Miracle Filler Treatment all over and It's a 10 on the tips of my hair. I then blow dry my hair with a round brissel brush and then MAGIC! My hair feels, smells and LOOKS INCREDIBLE!! I curled my hair with a wand over the weekend and my hair lasted THREE days and still looked AMAZING!! ( I use OGX Smoothing + Shea Sleek Humidity Blocking Hairspray). I am so happy Pureology has a product that makes my hair happy! I will be a lifetime buyer for now on. Thanks Pureology!!

Perfect Shampoo for Gorgeous Blonde Locks!

Perfect Shampoo for Gorgeous Blonde Locks! This shampoo works wonders on maintaining the vibrancy of my blonde hair while keeping it strong and healthy. Definitely a go-to product for all blondes out there!

Pricey but can't find anything better

By far this is the best purple shampoo without the harsh chemicals. I have colored champagne blonde hair. My natural hair color is dark brown. This shampoo keeps my color longer compared to so many of the others I've tried. My hair color doesn't strip out AND best of all it tones the brassiness/orange out. I can control the level by leaving it longer or shorter depending on what I want to achieve. I have dry wavy hair and wash and blow dry it 2-3 per week. This leaves my hair soft and moisturized without feeling greasy or thick. Also it was a very soft delicate smell that's pleasant. I've used it with the yellow pureology hair mask and works perfect or living proof restore mask.

THE Best!

This formula is simply the best. I have highlights and I like my hair very ashy. While the bottle says purple shampoo, this has a blue base, which is great for ash, as opposed to deep purple shampoo. I leave the shampoo on for 3-5 minutes and follow with the conditioner. It leaves my hair toned, soft and healthy looking. I have tried every purple shampoo out there and they all leave my hair feeling extremely dry. This shampoo will add not only tone, but will make it healthy with the strength cure. Not only do I use this, but I also use the conditioner and spray detangler. Cannot recommend this enough! ❤️