More than 120 years ago, the German chemist and pharmacist Hans Schwarzkopf laid the foundations for a brand that has been at the forefront of innovation ever since. Combining quality ingredients and the latest haircare technology, reliability, expertise and craftsmanship are the cornerstones of everything the brand does and stands for. From developing the first liquid shampoo to becoming a globally recognised salon colour, today Schwarzkopfs portfolio includes brands such as LIVE, Oleo Intense and gA¶t2b. Instilling confidence in both professionals and consumers worldwide, they allow everyone to express themselves in their own unique way. Creative, compassionate, exciting and empowered. Thats the Schwarzkopf way. Schwarzkopf Igora royal: permanent coloring or hair dye For truly beautiful hair. Igora Royal is the ultimate professional permanent hair color. There are over 150 shades in a kaleidoscope of new colors; each with its unique Color Energizer that mixes active caring ingredients with vitamin C. This innovative combination gives intensive colors and a beautiful, healthy shine. In addition, it also has ultimate gray coverage.