Up to 50% longer color retention. Up to 25% higher reflex vibrancy. Perfect color equalization even on porous hair Clearest lifting shades and advanced care for maximum contrast and shine. Fashion colors with up to 70% white hair coverage with clear and strong tone directions. Schwarzkopf Igora Royal is a range of distinctive and bold colors. Designed by colorists for colorists seeking maximum intensity and very clear, sharp tone directions. This range is the product of over 100 years of color processing by Schwarzkopf and may very well be their best. While providing 100% white hair coverage (even on thick and resistant hair), this color range is bound to stun you with its performance and reliability.