Thanks to the new Moisture Protecting Complex, it now offers up to 100% more INSTAShine plus increased hair protection. The Moisture Protecting Complex with AQUAXYL stabilises the hair's inner moisture level through a patented combination of sugar molecules and vitamins. It controls the circulation of water within the hair during the development process and secures the inner structure of each hair fibre. Utilising 40% less alkalising agent (MEA), the alcohol-free formula enriched with Vitamin B5 and B6 acts as an anti-dehydration shield to create a clean canvas for an even colour result, providing outstanding vibrant shine and protection against hair breakage.