TONI&GUY Purple Toning Mask is a blonde's best friend! This mask, with purple dye, will intensely nourish hair for smoother, shinier hair. Enriched with Pearl Extract, this mask will boost shine in your blonde hair. TONI&GUY Purple range neutralise yellow & brassy tones in bleached blonde, grey and silver hair. TONI&GUY Blue is the innovative solution for naturally brown hair and brunette hair with bleach and salon highlights. In the colour wheel purple sits opposite to yellow, and blue opposite red. This is why the purple pigments will neutralise yellow and brassy tones in blonde bleached hair. Born in London from a devout love of fashion, TONI&GUY products are inspired by catwalk looks and are used backstage to create standout hair looks for London's most exciting fashion designers. TONI&GUY celebrates individuality, empowering you to express your style through hair and fashion and to create your look from the hair down.