This gentle cleansing shampoo protects hair against fading & dull colour. Optical Brightener intensifies the reflected light to deliver shine, whilst Sunflower Seed Extract and UV Absorber help protect against photodamage and colour fade. Hair will look and feel soft, vibrant and shiny! Silver Sensations Shampoo has been professionally designed for grey, white or platinum blonde hair to provide daily protection against fading & dullness. An optical brightener maintains silver tones. This gentle cleansing shampoo protects hair against fading & dull colour. Optical Brightener intensifies the reflected light to deliver shine, whilst Sunflower Seed Extract and UV Absorber help protect against photodamage and colour fade. Hair will look and feel soft, vibrant and shiny! Silver Sensations Shampoo has been professionally designed for grey, white or platinum blonde hair to provide daily protection against fading & dullness. An optical brightener maintains silver tones.