Virtue Restorative Treatment Mask 50ml
Virtue Labs Restorative Treatment Mask deeply hydrates and repairs hair without weighing it down. This lightweight formula works on all hair types, adding shine, moisture, and smoothing hair in under 3 minutes. Infused with our proprietary Alpha Keratin 60ku, this product delivers an immediate and intense hydrating and conditioning boost for silky soft hair that's immediately reinvigorated with health and nourishment. It's color-safe, paraben-free, gluten-free, and vegan. For use on women's and men's hair. After washing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2–3 minutes. Rinse well. Use weekly or as needed.
Virtue Labs Restorative Treatment Mask deeply hydrates and repairs hair without weighing it down. This lightweight formula works on all hair types, adding shine, moisture, and smoothing hair in under 3 minutes. Infused with our proprietary Alpha Keratin 60ku, this product delivers an immediate and intense hydrating and conditioning boost for silky soft hair that's immediately reinvigorated with health and nourishment. It's color-safe, paraben-free, gluten-free, and vegan. For use on women's and men's hair. After washing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2–3 minutes. Rinse well. Use weekly or as needed.
Virtue Labs Restorative Treatment Mask deeply hydrates and repairs hair without weighing it down. This lightweight formula works on all hair types, adding shine, moisture, and smoothing hair in under 3 minutes. Infused with our proprietary Alpha Keratin 60ku, this product delivers an immediate and intense hydrating and conditioning boost for silky soft hair that's immediately reinvigorated with health and nourishment. It's color-safe, paraben-free, gluten-free, and vegan. For use on women's and men's hair. After washing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2–3 minutes. Rinse well. Use weekly or as needed.
Virtue Labs Restorative Treatment Mask deeply hydrates and repairs hair without weighing it down. This lightweight formula works on all hair types, adding shine, moisture, and smoothing hair in under 3 minutes. Infused with our proprietary Alpha Keratin 60ku, this product delivers an immediate and intense hydrating and conditioning boost for silky soft hair that's immediately reinvigorated with health and nourishment. It's color-safe, paraben-free, gluten-free, and vegan. For use on women's and men's hair. After washing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2–3 minutes. Rinse well. Use weekly or as needed.
in 19 offers
The lowest price for Virtue Restorative Treatment Mask 50ml right now is $42.00 at My Haircare & Beauty, compared across 17 retailers.
The all-time low was $28.20 on 10 May 2025 — today's price is 49% above the lowest ever. It has been notably cheaper before — worth setting a price alert.
Prices last updated 29 Sept 2026.
Last updated at 29/09/2026 04:33:35
Virtue Restorative Treatment Mask 50ml
Delivery between 6–9 Oct $6.95
Virtue Restorative Treatment Mask — TKAY Studio
VIRTUE RESTORATIVE TREATMENT MASK 50ml
Delivery $13.90
Restorative Treatment Mask - Virtue 50ml — George the Salon - horsham hairdresser
Restorative Treatment Mask 50ml
Virtue Restorative Treatment Mask 50Ml
Delivery between Wed – Fri $7.95
Virtue Restorative Treatment Mask 50g by Oz Hair and Beauty
Delivery between 1–6 Oct $4.95
Virtue Correct Restorative Treatment Mask 50ml
Delivery between 2–12 Oct $8.99
Virtue Correct Restorative Treatment Mask 50ml | Absolute Skin
Delivery $8.99
Virtue Correct Restorative Treatment Mask 50ml
Delivery $5.99
originally posted on sephora.com
Before Pros/Cons it's important to note that I do use this regularly and am on my 3rd full size tub.Pros! Genuinely does hydrate hair and make it manageable and soft. I use it every other day mixed with my conditioner as a conditioner (just half/half) and I love what it does for my hair. But...Cons: its very short term, this product has no noticeable long term effects its basically really juiced up conditioner, which if you have dry hair like I do is great. Another Con, like most of the Virtue products its got a TON of Parfum/Fragrance which is just straight up chemicals, and on that note this stuff smells SO strong. So if you are sensitive to scent this is NOT the product for you. Overall I like it how I use it but if you're looking for the next great ... MoreBefore Pros/Cons it's important to note that I do use this regularly and am on my 3rd full size tub.Pros! Genuinely does hydrate hair and make it manageable and soft. I use it every other day mixed with my conditioner as a conditioner (just half/half) and I love what it does for my hair. But...Cons: its very short term, this product has no noticeable long term effects its basically really juiced up conditioner, which if you have dry hair like I do is great. Another Con, like most of the Virtue products its got a TON of Parfum/Fragrance which is just straight up chemicals, and on that note this stuff smells SO strong. So if you are sensitive to scent this is NOT the product for you. Overall I like it how I use it but if you're looking for the next great conditioning mask this is only going to give you results one day at a time.
originally posted on sephora.com
I received this mask complimentary from Virtue Labs.My long and wavy hair is dry, frizzy and is prone to damage, split ends and breakage and especially during the summer months while in the pool and at the beach my hair needs a boost. This mask is just what my hair needs! I apply the mask evenly through my damp hair. A little goes a long way. It has a beautiful smooth texture and has a wonderful scent that is a rich, nurturing blend of fresh woods and clean citrus with coconut and yuzu extract. It is absorbed nicely. I leave it in for about two to three minutes. I then thoroughly rinse my hair. This mask makes my hair feel so soft and it does not leave my hair feeling weighed down or greasy. My hair is easy to comb through and my hair feels silky soft and looks ... MoreI received this mask complimentary from Virtue Labs.My long and wavy hair is dry, frizzy and is prone to damage, split ends and breakage and especially during the summer months while in the pool and at the beach my hair needs a boost. This mask is just what my hair needs! I apply the mask evenly through my damp hair. A little goes a long way. It has a beautiful smooth texture and has a wonderful scent that is a rich, nurturing blend of fresh woods and clean citrus with coconut and yuzu extract. It is absorbed nicely. I leave it in for about two to three minutes. I then thoroughly rinse my hair. This mask makes my hair feel so soft and it does not leave my hair feeling weighed down or greasy. My hair is easy to comb through and my hair feels silky soft and looks shiny and revitalized. I was really surprised to see the results after just one use. This is a great mask to use once a week to give my hair a nice nourishing treatment. I highly recommend this mask!
originally posted on virtuelabs.com
Restorative Treatment Mask has become my most loved and needed hair product. Through the pandemic, working in health care, I began losing hair for the first time. My hair is fine and white and I started to get what I call a frizz halo. I tried everything, but this product has given me a smooth and shiny halo, and seems to have helped with my hair loss. I love it! Because my hair is fine, I use Full Shampoo first, then apply the mask. Depending on the humidity, I switch out the Smooth and Recovery Shampoos as well. My styling go to product is the volumizing Mousse, which gives me the perfect amount of control without being either too soft or too crunchy--it's perfect!(I guess I've been bad at writing reviews, because I am a huge fan of so many Virtue ... MoreRestorative Treatment Mask has become my most loved and needed hair product. Through the pandemic, working in health care, I began losing hair for the first time. My hair is fine and white and I started to get what I call a frizz halo. I tried everything, but this product has given me a smooth and shiny halo, and seems to have helped with my hair loss. I love it! Because my hair is fine, I use Full Shampoo first, then apply the mask. Depending on the humidity, I switch out the Smooth and Recovery Shampoos as well. My styling go to product is the volumizing Mousse, which gives me the perfect amount of control without being either too soft or too crunchy--it's perfect!(I guess I've been bad at writing reviews, because I am a huge fan of so many Virtue products!)[Because my first and surname are so unusual/weird, etc., can you please list it as "R. Snyder? It's my middle name and maiden name. I just don't want to be identified, no offense or lack of sincerity about your products!]
| Choices | Cruelty Free |
| Choices | Sulphate Free |
| Choices | Vegan |
| Hair Texture | Fine |
| Hair Texture | Medium |
Virtue Restorative Treatment Mask 50ml
Delivery between 6–9 Oct $6.95
Virtue Restorative Treatment Mask — TKAY Studio
VIRTUE RESTORATIVE TREATMENT MASK 50ml
Delivery $13.90
Restorative Treatment Mask - Virtue 50ml — George the Salon - horsham hairdresser
Restorative Treatment Mask 50ml
Before Pros/Cons it's important to note that I do use this regularly and am on my 3rd full size tub.Pros! Genuinely does hydrate hair and make it manageable and soft. I use it every other day mixed with my conditioner as a conditioner (just half/half) and I love what it does for my hair. But...Cons: its very short term, this product has no noticeable long term effects its basically really juiced up conditioner, which if you have dry hair like I do is great. Another Con, like most of the Virtue products its got a TON of Parfum/Fragrance which is just straight up chemicals, and on that note this stuff smells SO strong. So if you are sensitive to scent this is NOT the product for you. Overall I like it how I use it but if you're looking for the next great ... MoreBefore Pros/Cons it's important to note that I do use this regularly and am on my 3rd full size tub.Pros! Genuinely does hydrate hair and make it manageable and soft. I use it every other day mixed with my conditioner as a conditioner (just half/half) and I love what it does for my hair. But...Cons: its very short term, this product has no noticeable long term effects its basically really juiced up conditioner, which if you have dry hair like I do is great. Another Con, like most of the Virtue products its got a TON of Parfum/Fragrance which is just straight up chemicals, and on that note this stuff smells SO strong. So if you are sensitive to scent this is NOT the product for you. Overall I like it how I use it but if you're looking for the next great conditioning mask this is only going to give you results one day at a time.
I received this mask complimentary from Virtue Labs.My long and wavy hair is dry, frizzy and is prone to damage, split ends and breakage and especially during the summer months while in the pool and at the beach my hair needs a boost. This mask is just what my hair needs! I apply the mask evenly through my damp hair. A little goes a long way. It has a beautiful smooth texture and has a wonderful scent that is a rich, nurturing blend of fresh woods and clean citrus with coconut and yuzu extract. It is absorbed nicely. I leave it in for about two to three minutes. I then thoroughly rinse my hair. This mask makes my hair feel so soft and it does not leave my hair feeling weighed down or greasy. My hair is easy to comb through and my hair feels silky soft and looks ... MoreI received this mask complimentary from Virtue Labs.My long and wavy hair is dry, frizzy and is prone to damage, split ends and breakage and especially during the summer months while in the pool and at the beach my hair needs a boost. This mask is just what my hair needs! I apply the mask evenly through my damp hair. A little goes a long way. It has a beautiful smooth texture and has a wonderful scent that is a rich, nurturing blend of fresh woods and clean citrus with coconut and yuzu extract. It is absorbed nicely. I leave it in for about two to three minutes. I then thoroughly rinse my hair. This mask makes my hair feel so soft and it does not leave my hair feeling weighed down or greasy. My hair is easy to comb through and my hair feels silky soft and looks shiny and revitalized. I was really surprised to see the results after just one use. This is a great mask to use once a week to give my hair a nice nourishing treatment. I highly recommend this mask!
Restorative Treatment Mask has become my most loved and needed hair product. Through the pandemic, working in health care, I began losing hair for the first time. My hair is fine and white and I started to get what I call a frizz halo. I tried everything, but this product has given me a smooth and shiny halo, and seems to have helped with my hair loss. I love it! Because my hair is fine, I use Full Shampoo first, then apply the mask. Depending on the humidity, I switch out the Smooth and Recovery Shampoos as well. My styling go to product is the volumizing Mousse, which gives me the perfect amount of control without being either too soft or too crunchy--it's perfect!(I guess I've been bad at writing reviews, because I am a huge fan of so many Virtue ... MoreRestorative Treatment Mask has become my most loved and needed hair product. Through the pandemic, working in health care, I began losing hair for the first time. My hair is fine and white and I started to get what I call a frizz halo. I tried everything, but this product has given me a smooth and shiny halo, and seems to have helped with my hair loss. I love it! Because my hair is fine, I use Full Shampoo first, then apply the mask. Depending on the humidity, I switch out the Smooth and Recovery Shampoos as well. My styling go to product is the volumizing Mousse, which gives me the perfect amount of control without being either too soft or too crunchy--it's perfect!(I guess I've been bad at writing reviews, because I am a huge fan of so many Virtue products!)[Because my first and surname are so unusual/weird, etc., can you please list it as "R. Snyder? It's my middle name and maiden name. I just don't want to be identified, no offense or lack of sincerity about your products!]
I have been using Virtue hair care for a couple of years, but I have not felt this as compelled to write a review as I am today.. I just came back from a very fast-paced two week long trip where I chose not to bring any of my own haircare. Boy, what a mistake that was. Between three different climates, chlorinated water, salt water, intense sun, varying degrees of humidity AND a total lack of conditioner (out of the 7 hotels I stayed in, most only had "conditioning shampoo"), my hair was a sad, sad mess. I did what I could when I could, but in the end, my hair still ended up being dry to the point of resembling a pile of hay, and completely lifeless. It took one wash with the Recovery Shampoo and 4 minutes with the Restorative Treatment Mask to completely bring my ... MoreI have been using Virtue hair care for a couple of years, but I have not felt this as compelled to write a review as I am today.. I just came back from a very fast-paced two week long trip where I chose not to bring any of my own haircare. Boy, what a mistake that was. Between three different climates, chlorinated water, salt water, intense sun, varying degrees of humidity AND a total lack of conditioner (out of the 7 hotels I stayed in, most only had "conditioning shampoo"), my hair was a sad, sad mess. I did what I could when I could, but in the end, my hair still ended up being dry to the point of resembling a pile of hay, and completely lifeless. It took one wash with the Recovery Shampoo and 4 minutes with the Restorative Treatment Mask to completely bring my hair back. I am beyond impressed!! Needless to say I am never traveling without these again.
I recently started getting into Virtue products, I fell in love with the recovery conditioner and I started using this mask and I love it! My hair feels so soft and so silky - this has become my favorite mask! I recently ordered a mask on sale and I use it every week and my hair feels so much softer and healthier after I use it. I’ve tried quite a few different conditioning treatments, but the Virtue products are quickly becoming my favorite. I’ve even recommended Virtue to friends and family and given their products as gifts!I really prefer Virtue compared to some of the competitors because Virtue uses a protein called alpha keratin, which is made from human ingredients. It’s much better absorbed into the hair and I feel much better using it then animal proteins ... MoreI recently started getting into Virtue products, I fell in love with the recovery conditioner and I started using this mask and I love it! My hair feels so soft and so silky - this has become my favorite mask! I recently ordered a mask on sale and I use it every week and my hair feels so much softer and healthier after I use it. I’ve tried quite a few different conditioning treatments, but the Virtue products are quickly becoming my favorite. I’ve even recommended Virtue to friends and family and given their products as gifts!I really prefer Virtue compared to some of the competitors because Virtue uses a protein called alpha keratin, which is made from human ingredients. It’s much better absorbed into the hair and I feel much better using it then animal proteins found in competitors products. Virtue products are vegan and cruelty free. I’ve mentioned Virtue to my hairstylist and he has been interested in learning more about them -I think they’re great!
So I bought this as I have super fine hair but a lot of it. I have always been self conscious about it and wanted something to help give It a boost. My hair is quite dry but very oily roots and I was worried that it would either make My hair super greasy or feel really dry after the first day as my ends are bleached, damaged and tangle very easily. Since using this I have seen a noticeable improvement in my hair. It stays less greasy for longer but also my ends don't feel dry a day after washing. I can brush it easier and it has a lot more grip and bounce than it used to. Would definitely recommend!
I used this mask 3 times already on my very dry, damaged hair and I’m very impressed with the results. After I dry my hair, it feels very nourished, smooth yet it gives it a slightly fuller appearance too - probably from the type of keratin they use. I do wish it wasn’t so expensive, but on the plus side, a little goes a long way. With the 1.7 oz jar, I can tell I have 2 maybe 3? uses left, so I can get about 5-6 uses all together which is very impressive for that amount of product. I already sent out for a back up and I have the healing oil and split end serum to use, too. The smell is mild and very pleasant. Someone said it smells like snicker-doodles and now that’s all I smell from it. If you’re someone who loves to splurge on a good hair mask, I think you’ll ... MoreI used this mask 3 times already on my very dry, damaged hair and I’m very impressed with the results. After I dry my hair, it feels very nourished, smooth yet it gives it a slightly fuller appearance too - probably from the type of keratin they use. I do wish it wasn’t so expensive, but on the plus side, a little goes a long way. With the 1.7 oz jar, I can tell I have 2 maybe 3? uses left, so I can get about 5-6 uses all together which is very impressive for that amount of product. I already sent out for a back up and I have the healing oil and split end serum to use, too. The smell is mild and very pleasant. Someone said it smells like snicker-doodles and now that’s all I smell from it. If you’re someone who loves to splurge on a good hair mask, I think you’ll like this!
My hair is either very good or very bad. I spend a lot of money on hair products and I usually don't mind the expense if the product is good. I can afford it and if it feels worth it, I don't think twice. This product is actually really nice and I would buy more Virtue products based on my experience with this one, except that the products are actually ridiculously and prohibitively expensive. In addition, I bought directly from the Virtue site instead of Amazon or another retailer because usually that would mean I'd receive some samples of other products and/or a coupon for some %age off my next purchase or something. I was surprised that Virtue didn't include any promotions or incentives whatsoever. Bad marketing move in my humble opinion.
I've used this mask probably four times in nearly two weeks. My hair has been in declining condition for awhile so I decided to try this. The color shown on Sephora is a bit off. I was expecting something that was not super thick, a bit gloppy looking and tan. I thought it was spoiled but checked the virtue website for pictures and it was darker and thicker. Possibly I did not read the description well enough but this is made from human derived keratin. This mask does not smell bad to me. It is actually quite slippery feeling for being so gloppy and my thin, fine hair does not need much of this product. The first use I noticed, while combing wet, an elastic snap. My hair has not done that in a long time. My hair appeared a bit thinner in the front also. I used this ... MoreI've used this mask probably four times in nearly two weeks. My hair has been in declining condition for awhile so I decided to try this. The color shown on Sephora is a bit off. I was expecting something that was not super thick, a bit gloppy looking and tan. I thought it was spoiled but checked the virtue website for pictures and it was darker and thicker. Possibly I did not read the description well enough but this is made from human derived keratin. This mask does not smell bad to me. It is actually quite slippery feeling for being so gloppy and my thin, fine hair does not need much of this product. The first use I noticed, while combing wet, an elastic snap. My hair has not done that in a long time. My hair appeared a bit thinner in the front also. I used this again in two days since the snap encouraged me. Again my hair had more elasticity. A few more days and the next use my hair had shine. Now a few more days after another use my hair is really shiny with dry elasticity, no static. It also kind of sparkles like when I add a bit of sparkles to it for a day/night out but not quite so much. I do want to note my hair is much flatter than it normally is. I did take off a star for that. I am hoping it is not thinning my hair further. I have been using this with the Virtue recovery shampoo and conditioner.
Unfortunately, this was the worst purchase I've made in a long time. Not only is it super expensive, the smaller jar only had enough product in it for ONE shower! (So I couldn't even return it.) Granted, my hair is long and thick, and somewhat porous, which explains why I needed to use the whole jar. I left it in my hair for about 15/20 min while in the shower, but I was so disappointed with the end result. My hair dried extremely frizzy and puffy. It was rough and dry and BRITTLE to the touch, which it usually is not. The ends felt so damaged. I couldn't believe it. I've never dyed my hair and don't use heat stylers. My hair is only dry because it's so long and I live in a very dry wintertime climate. So needless to say, I don't know how this made my hair so dry ... MoreUnfortunately, this was the worst purchase I've made in a long time. Not only is it super expensive, the smaller jar only had enough product in it for ONE shower! (So I couldn't even return it.) Granted, my hair is long and thick, and somewhat porous, which explains why I needed to use the whole jar. I left it in my hair for about 15/20 min while in the shower, but I was so disappointed with the end result. My hair dried extremely frizzy and puffy. It was rough and dry and BRITTLE to the touch, which it usually is not. The ends felt so damaged. I couldn't believe it. I've never dyed my hair and don't use heat stylers. My hair is only dry because it's so long and I live in a very dry wintertime climate. So needless to say, I don't know how this made my hair so dry and rough, but it truly did.
| Choices | Cruelty Free |
| Choices | Sulphate Free |
| Choices | Vegan |
| Hair Texture | Fine |
| Hair Texture | Medium |