People color their hair nowadays to experiment with newer looks and explore the styles, and not only to hide the grey hair of a person. This product is a demi-permanent hair best for the hairstyling fans. For best use, use with Wella color touch emulsion to give your hair the best tone. You can get the shade you want with Wella color touch as there are 83 shades. There are pure naturals, rich naturals, vibrant reds, and deep browns. It is an easy to use and it does not even have ammonia. The color stays till 24 hair washes. If you need the best products for haircare and hairstyling, Wella is the best for you. It has been in the industry for a long time, and it has been coming up with the best products. These aspects make Wella one of the best brands in the industry. Key Features and Benefits High shine for stunning high fashion results. Low maintenance, virtually invisible root re-growth. Vibrant demi-permanent color. Lasts up to 24 shampoos. High shine for stunning high fashion results.