Experience the shine and vibrancy of a permanent hair colour with the low commitment of a demi-permanent colour. Color Touch Vibrant Reds offers a gentle colour which gives hair a unique combination of multifaceted colour and incredible shine. No ammonia for a gentle semi-permanent colourant experience. Blends white to give a natural shaded finish and up to 50% white coverage. Up to 63% more shine vs. untreated hair. Long lasting, brilliant vibrancy no matter what shade of red you are.