Health and Beauty Coloration WELLA Professionals Color Touch Deep Browns Semi-Permanent Color 60 Color Touch is a multi-dimensional, ammonia-free, low-commitment semi-permanent hair color for clients who like to change their shade more frequently. High gloss for stunning couture results. Virtually invisible and low-maintenance root regrowth. Demi-permanent vibrant color. Lasts up to 24 shampoos. High gloss for stunning couture results. Up to 70% gray coverage with Color Touch Plus First application/whole head: Wear suitable gloves. Apply with a brush and bowl. Apply the Color Touch mixture to hair (that you have previously washed with shampoo and dried with a towel) evenly from roots to ends. Performance times : Without heat: 20 minutes (or 15 minutes after a perm or straightening service) If you apply heat (e.g. with Climazon) : 15 minutes (or 10 minutes after a perm or straightening service) If necessary, you can Extend the performance time by 5 more minutes.