The first cream hair colour in 1950, the first truely personalised hair colourant today: Koleston Perfect's unbeatable quality has never ceased to evolve. Known for truly PERFECT, intense and vibrant colour results due to highest quality ingredients and a unique pallete of rich blonde, natural, brown, red and special mix shades - to fully unleash hairdresser’s creativity. PERFECT grey/white coverage up to 100% with root to tip evenness. Contains up to 25% conditioning agents and lipids for PERFECT care & gentle-on-hair results. Up to 65% more shine when compared to untreated hair. Always use together with Welloxon Perfect to guarantee best colour results. Vibrant Reds shades are expressive, striking and breathtaking A full spectrum of extravagantly vivid reds, full of drama and personality: from luminous coppers to intense reds and deep violets. Extra long lasting thanks to Pyrazol. With Triluxiv Technology.