Long-lasting colour with up to 100% grey coverage for a natural look. The first hair colour in 1950 is now the first dye for real hair today. Koleston perfectly customisable, which will never leave any unwanted quality again. Designed for truly intense and vibrant results due to the highest quality ingredients and a uniquely rich natural blond brown red and special blend for the hairdresser's creative relaxed creation. Perfect grey coverage up to 100% from the root to the tip. It contains up to 25 care products per hundreds of conditioning treatments and lipids for perfect care for soft hair results. Up to 66% more shine compared to untreated hair.