Wella’s EIMI Rugged Texture matte paste creates trendy hairstyles with a perfectly defined structure, strong hold and cool matte finish. The structuring styling cream models and shapes any trendy hairstyle and keeps it safely in place. Wella’s Rugged Texture paste offers a hold level of 3 to help you create any style you want. The Rugged Texture matte paste gives your hair structure and a trendy matte look. The sculpting paste structures individual areas that are to be emphasised and strengthened. The styling cream does not weigh down the hair and leaves no residue. EIMI Rugged Texture doesn’t make the hair brittle, fragile or oily. The sculpting paste does not stick and can be washed off again without leaving any residue. Apply Wella Rugged Texture quickly and easily and create a different trendy style every day by rubbing the texturising paste between the fingers and working it into the hair. The matte styling cream allows the hair to be easily styled in the desired shape for defined, matte looks. For short hair, the EIMI Rugged Texture matte paste can also provide extra volume. Use the styling paste on damp hair and then blow-dry to style.