A bona fide breakthrough for lips. Get lush, brilliant colour that lasts all day without a single touch up! Introducing Hyper Staining, our exclusive two-step system that creates smooth, ultra-pigmented colour that doesnt budge, fade, or feather into fine lines. Our waterproof, transfer-proof shades stay fresh-looking and vibrant for up to 10 hours, while lips feel soft and healthy. Weve combined the maximum colour payoff of a lipstick with the all-day staying power of a stain. Our patent-pending Liquid Blading technology infuses colourants and pigments into the top layer of lips, then seals them in so they dont fade or budge for up to 10 hours. The 95% natural, two-step formula is waterproof (cheers!), transfer-proof (kiss away!), and alcohol-free (no dry lips!) for rich, ravishing colour thats as comfortable to wear as it is gorgeous.