Revolutionary all-day, transfer-proof and waterproof lip color. Welcome to stunning, no-fade shades that literally last all day. The high-tech vegan formula hyper-stains for color that just won’t budge, while keeping lips soft and hydrated. The masque delivers an ultra-pigment – and the activator mist (included in the kit only) locks in the color. Then simply Peel & Reveal for ultimate staying power. Lips stay soft all day. Color won’t transfer, fade or feather, and is waterproof too. Washes off with a regular oil-based cleanser. Each lab-perfected color works with your own chemistry to create a shade that’s unique to you. Vegan, cruelty-free and gluten-free.