Rouge Dior Forever Lipstick is the first no-transfer Dior lipstick with 16h wear and long-lasting comfort. Enriched in floral lip care, it dresses the lips in ultra-pigmented colour with an intense matte finish while preserving the lips’ natural hydration. Rouge Dior Forever responds to both the desire for intense shades and the need for lasting comfort. For 16h, the lipstick is resistant to all contact, even with fabrics. The ultimate couture accessory, the black case with a matte finish features the initials "CD" on its Dior cannage band. Rouge Dior Forever is available in the iconic Dior shades as well as in new artistic shades that suit every woman for every occasion. Instrumental test on 30 subjects.