Dior has created a novelty with Rouge Dior Forever, the first Dior lipstick in bullet format that does not smudge. Ultra-pigmented with intense color and concentrated, flower-based lip care, it ensures 16 hours of wear without compromising on comfort. The Rouge Dior Forever lipstick does not smudge and resists contact, even with fabric – the couture color with the ultra-matte finish lasts all day. The nuances are revealed and highlighted more intensely than ever before. Reflecting Christian Dior's love of flowers, Rouge Dior Forever is enriched with red peony extract, an iconic ingredient at the heart of the Rouge Dior collection that helps maintain the lips' natural moisture balance. Lips feel comfortable and supple from morning to night and are highlighted with a color that remains intact and intense and almost imperceptible: there is no need to refresh with this non-smudge lipstick, where the color is allowed to express its full potential intensity. Rouge Dior Forever is an achievement in itself and takes on every challenge – even being clean. The Rouge Dior Forever series is intense and varied and fulfills all women's wildest makeup dreams. In addition to iconic tone-on-tone shades and trendy colors, Peter Philips, Creative and Image Director for Dior Makeup, has conjured extraordinary and ultra-couture shades that can be experienced in a limited edition edition.