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Pravana ChromaSilk Vivids Purple Tourmaline 90ml
Pravana ChromaSilk Vivids Purple Tourmaline 90ml
Pravana ChromaSilk Vivids Purple Tourmaline 90ml
Pravana ChromaSilk Vivids Purple Tourmaline 90ml
Pravana ChromaSilk Vivids Purple Tourmaline 90ml
Pravana ChromaSilk Vivids Purple Tourmaline 90ml
Pravana ChromaSilk Vivids Purple Tourmaline 90ml
Pravana ChromaSilk Vivids Purple Tourmaline 90ml
Pravana ChromaSilk Vivids Purple Tourmaline 90ml
Pravana ChromaSilk Vivids Purple Tourmaline 90ml
Pravana ChromaSilk Vivids Purple Tourmaline 90ml
Pravana ChromaSilk Vivids Purple Tourmaline 90ml

Pravana ChromaSilk Vivids Purple Tourmaline 90ml

(1,615 reviews)

PRAVANA's award-winning VIVIDS impart long-lasting, rich color and brilliant shine. What It Does This direct-dye features Keratin Amino Acids and pure Silk Amino Acids provide strength and durable shine when applied. Use VIVIDS Clear to lighten or pastel and VIVIDS Black to darken any VIVIDS shade. How To Use Pre-lighten hair to recommended level prior to coloring. Apply VIVIDS directly to clean, dry hair. Process for 20-30 minutes at room temperature. Shampoo lightly with VIVIDS Color Protect Shampoo. Rinse thoroughly with cool water and style as desired.

PRAVANA's award-winning VIVIDS impart long-lasting, rich color and brilliant shine. What It Does This direct-dye features Keratin Amino Acids and pure Silk Amino Acids provide strength and durable shine when applied. Use VIVIDS Clear to lighten or pastel and VIVIDS Black to darken any VIVIDS shade. How To Use Pre-lighten hair to recommended level prior to coloring. Apply VIVIDS directly to clean, dry hair. Process for 20-30 minutes at room temperature. Shampoo lightly with VIVIDS Color Protect Shampoo. Rinse thoroughly with cool water and style as desired.

$12.44 - $29.50

in 12 offers

last seen 11 May 2026

The lowest price we last saw for Pravana ChromaSilk Vivids Purple Tourmaline 90ml was $12.44 at Cosmetic World, compared across 9 retailers (last seen 11 May 2026). Prices may have changed since.

The all-time low we recorded was $9.95 on 7 Feb 2024.

Prices last updated 11 May 2026.

Color:

Aquamarine

Pravana ChromaSilk Vivids Purple Tourmaline 90ml

$12.44

last seen 11 May 2026
(1,615 reviews)

PRAVANA's award-winning VIVIDS impart long-lasting, rich color and brilliant shine. What It Does This direct-dye features Keratin Amino Acids and pure Silk Amino Acids provide strength and durable shine when applied. Use VIVIDS Clear to lighten or pastel and VIVIDS Black to darken any VIVIDS shade. How To Use Pre-lighten hair to recommended level prior to coloring. Apply VIVIDS directly to clean, dry hair. Process for 20-30 minutes at room temperature. Shampoo lightly with VIVIDS Color Protect Shampoo. Rinse thoroughly with cool water and style as desired.

PRAVANA's award-winning VIVIDS impart long-lasting, rich color and brilliant shine. What It Does This direct-dye features Keratin Amino Acids and pure Silk Amino Acids provide strength and durable shine when applied. Use VIVIDS Clear to lighten or pastel and VIVIDS Black to darken any VIVIDS shade. How To Use Pre-lighten hair to recommended level prior to coloring. Apply VIVIDS directly to clean, dry hair. Process for 20-30 minutes at room temperature. Shampoo lightly with VIVIDS Color Protect Shampoo. Rinse thoroughly with cool water and style as desired.

Black
Blue
Clear Pastel
Emerald
Garnet
Green
Jade
Neon Blue
Neon Yellow
Pink
Purple Tourmaline
Rose Quartz
Smokey Silver
Sunstone
Vivids Blue Topaz
Vivids Flame
Vivids Grape
Vivids Magenta
Vivids Orange
Vivids Periwinkle
Vivids Red
Vivids Sangria
Vivids Silver
Vivids Smokey Violet
Vivids Violet
Wild Orchid
Yellow

Price comparison

Price data powered by pricesAPI.io

Last updated at 11/05/2026 00:31:07

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
https://www.google.com/s2/favicons?domain=cosmeticworld.ca&sz=64Cosmetic World

$12.44

Pravana - ChromaSilk ChromaSilk Vivids Semi Permanent Hair Color Purple Tourmaline

Delivery between 15–19 May $34.54

https://www.google.com/s2/favicons?domain=salonwarehouse.com.au&sz=64Salon Warehouse

$18.95

PRAVANA ChromaSilk Vivids Crystals 90ml Vivid CRYSTAL Purple Tourmaline

Delivery between 18–19 May $12

https://www.google.com/s2/favicons?domain=lebeauty.com.au&sz=64Le Beauty

$19.60

PRAVANA ChromaSilk Vivid CRYSTAL Purple Tourmaline 90ml

Delivery $14.95

https://www.google.com/s2/favicons?domain=budgethb.com.au&sz=64Budget Hair & Beauty

$19.60

PRAVANA ChromaSilk Vivid CRYSTAL Purple Tourmaline 90ml [DEL]

Delivery between 19–25 May $11.95

https://www.google.com/s2/favicons?domain=thefinishingtouch.com.au&sz=64thefinishingtouch.com.au

$24.95

Pravana ChromaSilk Vivids Purple Tourmaline 90ML

Delivery between 12–22 May $14.95

https://www.google.com/s2/favicons?domain=kkhair.com.au&sz=64KK Hair Wholesale

$24.95

Pravana VIVID Crystal Purple Tourmaline

Delivery $16.95

https://www.google.com/s2/favicons?domain=medcart.com.au&sz=64Medcart

$25.50

Pravana Chromasilk Vivids Purple Tourmaline 90ml - 100369085

Free delivery between 12–19 May

https://www.google.com/s2/favicons?domain=salondirectonline.com.au&sz=64Salon Direct Hair and Beauty Supplies

$25.80

Pravana Chromasilk Vivids Purple Tourmaline 90ml

Delivery between Mon – Fri $12.95

https://www.google.com/s2/favicons?domain=hairandbeautysolutions.com.au&sz=64Hair and Beauty Solutions

$29.50

Pravana Chromasilk Vivids 100gm Vivids 90ml Purple Tourm

Delivery $14

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

9 June 2024paige.f

originally posted on influenster.com

I have used almost every vivid from Pravana and I have loved every single one. The best, in my opinion, is the violet. If you don't like to dye your hair often, the violet is perfect. It takes forever to fade, especially if you don't wash your hair often, it does bleed a bit in the beginning, but it does stop after a few washes and isn't super faded like some other colors. Even with all the bleach, this always made my hair feel amazing. It definitely put back some much needed moisture, as long as you don't use developer. The vivids have great deposit and are BRIGHT.

Buyer beware
22 August 2024Was loyal

originally posted on pravana.com

I’ve used pravana’s violet for years. Like years. In the last year I noticed a change: fades to blue or blue green. If the color is near processing color at all, immediately changes to the blue green tint. Looks like a color correction needed. This never happened before. I have a client who does brown base and purple highlights. We used to be able to process at the same time and no problem. Not anymore. It’s really disappointing when my clients don’t get the consistent result due to the company changing the formula that was perfect before. Now anytime I try to remove the purple or the faded blue green, it doesn’t budge. So whatever you did to the formula will great color correction needs. Thanks for nothing.

DO NOT BUY!!!!
20 March 2024Sally B.

originally posted on editorspick.com

Really expensive to get and I'm still living the nightmare of using it.Went everywhere and stained everything and I cannot get it off. Tried everything. It's all over me, my back, face and neck are completely blue. Every time you touch your hair or your hair touches something it stains because of how much it bleeds and washing it does not help. Washed it 5 times and it's still happening.It's stained a load of my clothes, bedding and coats.My bath is also stained and will not come off.I had my nails done the other day, was so happy with them and they were expensive. They have now been turned a muddy blue from this hair dye and are ruined.

Price comparison

Updated 6 months ago
Please note: price history and price alerts are not available for some stores, including Amazon.com.au.
https://www.google.com/s2/favicons?domain=cosmeticworld.ca&sz=64
Cosmetic World

$12.44

Pravana - ChromaSilk ChromaSilk Vivids Semi Permanent Hair Color Purple Tourmaline

Delivery between 15–19 May $34.54

https://www.google.com/s2/favicons?domain=salonwarehouse.com.au&sz=64
Salon Warehouse

$18.95

Out of stock

PRAVANA ChromaSilk Vivids Crystals 90ml Vivid CRYSTAL Purple Tourmaline

Delivery between 18–19 May $12

https://www.google.com/s2/favicons?domain=lebeauty.com.au&sz=64
Le Beauty

$19.60

Out of stock

PRAVANA ChromaSilk Vivid CRYSTAL Purple Tourmaline 90ml

Delivery $14.95

https://www.google.com/s2/favicons?domain=budgethb.com.au&sz=64
Budget Hair & Beauty

$19.60

Out of stock

PRAVANA ChromaSilk Vivid CRYSTAL Purple Tourmaline 90ml [DEL]

Delivery between 19–25 May $11.95

https://www.google.com/s2/favicons?domain=thefinishingtouch.com.au&sz=64
thefinishingtouch.com.au

$24.95

Out of stock

Pravana ChromaSilk Vivids Purple Tourmaline 90ML

Delivery between 12–22 May $14.95

Price history

Price history

Please note: price history and price alerts are not available for some stores, including Amazon.com.au.

Reviews

9 June 2024

I have used almost every vivid from Pravana and I have loved every single one. The best, in my opinion, is the violet. If you don't like to dye your hair often, the violet is perfect. It takes forever to fade, especially if you don't wash your hair often, it does bleed a bit in the beginning, but it does stop after a few washes and isn't super faded like some other colors. Even with all the bleach, this always made my hair feel amazing. It definitely put back some much needed moisture, as long as you don't use developer. The vivids have great deposit and are BRIGHT.

paige.f originally posted on influenster.com
Buyer beware
22 August 2024

I’ve used pravana’s violet for years. Like years. In the last year I noticed a change: fades to blue or blue green. If the color is near processing color at all, immediately changes to the blue green tint. Looks like a color correction needed. This never happened before. I have a client who does brown base and purple highlights. We used to be able to process at the same time and no problem. Not anymore. It’s really disappointing when my clients don’t get the consistent result due to the company changing the formula that was perfect before. Now anytime I try to remove the purple or the faded blue green, it doesn’t budge. So whatever you did to the formula will great color correction needs. Thanks for nothing.

Was loyal originally posted on pravana.com
DO NOT BUY!!!!
20 March 2024

Really expensive to get and I'm still living the nightmare of using it.Went everywhere and stained everything and I cannot get it off. Tried everything. It's all over me, my back, face and neck are completely blue. Every time you touch your hair or your hair touches something it stains because of how much it bleeds and washing it does not help. Washed it 5 times and it's still happening.It's stained a load of my clothes, bedding and coats.My bath is also stained and will not come off.I had my nails done the other day, was so happy with them and they were expensive. They have now been turned a muddy blue from this hair dye and are ruined.

Sally B. originally posted on editorspick.com
Love this dye... But
5 June 2023

I purchased the ChromaSilk vivids "Green" about a month ago from Amazon, now I really love how this dye works, it takes very well... And the colors are very vivid... The issue I have is that they had the WRONG color tube of dye placed in the green box. It was a deep blue color. My hair was toned to a white color after hard work and lots of patience. So I'm pretty upset to see a cobalt blue show up on my white hair. I am 38 and I've been dying my hair since I was 12, I have many years of experience with all sorts of hiccups. I have never had an issue with getting the incorrect color sent in the correct box before. So now I have to spend more time, money and patience waiting for this color to fade only to have to damage it further by bleaching again then pay more to ... MoreI purchased the ChromaSilk vivids "Green" about a month ago from Amazon, now I really love how this dye works, it takes very well... And the colors are very vivid... The issue I have is that they had the WRONG color tube of dye placed in the green box. It was a deep blue color. My hair was toned to a white color after hard work and lots of patience. So I'm pretty upset to see a cobalt blue show up on my white hair. I am 38 and I've been dying my hair since I was 12, I have many years of experience with all sorts of hiccups. I have never had an issue with getting the incorrect color sent in the correct box before. So now I have to spend more time, money and patience waiting for this color to fade only to have to damage it further by bleaching again then pay more to get the green I want. I Couldn't tell when I had it in the bowl that it was blue, it looked like a deep forest green. So I'm pretty mad, however the dyes work well and I'm sure if I had actually received the green it would have been exactly what I wanted... Now I don't know if I should trust buying pravanna again or not because of the factory or workmen failure on their part.

Lenore originally posted on pravana.com
Not happy with formula change
30 April 2024

I usually use Wild Orchid and mix one tube with one tube of blue topaz, so when it fades, it goes to a mermaid-type mix of colors. The blue definitely stays forever lol. However, I like the look of the purple tourmaline so I tried it this go round. I will not use it again. It was almost a translucent bright purple going on, and it didn’t even cover the previous color like every other time I’ve used Vivids in the last three years straight. A drop hit the counter and wiped away with hardly any color staining at all, which is NOT how it has gone with all of the other Vivids colors we’ve used (red, wild orchid, black, neon green, blue topaz, pink, and two more I can remember). Whatever yall did to the formula, please put it back.

Amy R originally posted on pravana.com
PRAVANA HAIR COLOR NO PEROXIDE NEEDED
12 March 2024

I’ve been looking for Pravana brand hair dye. It’s my go to it’s sold out on Amazon or the shipping cost is ridiculous 6.99 plus the cost of the hair dye. I was pleasantly surprised to find that Walmart had it through 3rd party seller. This is a great dye it’s no damage to hair as it doesn’t need any peroxide. The color last through washes and when it does “fade” it still looks nice just not as vibrant but doesn’t look saturated or worn out as other hair dyes do. Which is a immediate need for a touch up. So it’s a low maintenance if you Are looking to do fun vibrant colors. (Hair does have to be lightened prior to applying if you want the full effect)

Bsauced originally posted on walmart.com
Reviews scared me but I'm so glad I tried!
30 August 2023

Purchased via amazon and reviewed there originally but felt it necessary to share here too:I let my silver ombré dyed hair grow/fade out and it got really brassy/wheat colored through the summer. I previously purchased but didn’t use the chromasilk vivids silver direct dye color after reading TERRIBLE reviews about the new formulation and issues with color bleed/fade etc.Finally tried it today and was beyond pleasantly surprised. Probably needed two tubes instead of just one as I have long and thick hair so will do that next time. Did not use a developer (as per directions inside of box) and just directly massaged the color into dry hair with gloves on. Left in for 30 mins and then rinsed under coldest temp water. It very quickly ran clear and there was no ... MorePurchased via amazon and reviewed there originally but felt it necessary to share here too:I let my silver ombré dyed hair grow/fade out and it got really brassy/wheat colored through the summer. I previously purchased but didn’t use the chromasilk vivids silver direct dye color after reading TERRIBLE reviews about the new formulation and issues with color bleed/fade etc.Finally tried it today and was beyond pleasantly surprised. Probably needed two tubes instead of just one as I have long and thick hair so will do that next time. Did not use a developer (as per directions inside of box) and just directly massaged the color into dry hair with gloves on. Left in for 30 mins and then rinsed under coldest temp water. It very quickly ran clear and there was no staining.Hard to tell in the pix but my hair is back to being a silver ombré up into the brassy/copper where my initial and nearly a year old bleach job meets my otherwise naturally jet black hair. It looks amazing in person and with high color dimensionality. It is SILVER! Not blue, not green! Hallelujah!The only negative so far is the smell while the color was setting—like bad men’s/teenager after shave. But mostly gone after washing out and especially after using some hair products (color and heat protectant serum+spray). Don’t know about how it will stay with future washes etc but will update if anything goes wrong/unexpected.Long review short: Try it for yourself!! (and please note this is for the silver color)

Gracie originally posted on pravana.com
Used time be amazing, violet now fades to blue
5 December 2023

I've been using pravana violet for over 10 years. When it was in the silver bottle it was amazing. Lasted long and faded within shades of purple back to blonde. I had bought a lot of the old tube and recently ran out so I got the new black tube version. Well immediately I noticed it wasn't as pigmented. Very easy to clean from my sink and shower but I was like hey thats cool, but I noticed it was fading alot faster, and now it's faded to a gross blue turquoise. I seriously hate it. I used to rave about pravana and how good it is and how it doesn't fade to gross colors like other brands but now i guess I have to find a different brand that doesn't do this.

Khuy originally posted on pravana.com
Used to love this brand
3 November 2023

Violet was my go to for long lasting purple. I actually needed to dilute the dye because it used to be so pigmented. It would take me a while to go through a tube, which was nice! They changed the formula now and it’s hardly pigmented. I have to use two full tubes just for one session now. On top of that, it no longer fades to a nice silvery toned blonde, it stains my hair blue green and looks so awful. What did you guys do? Why change a perfect formula? To save a buck? It’s really so disappointing. Will have to find a new brand of dye. Just wanted to warn people out there to not waste their money on Pravana anymore.

Kbergey originally posted on pravana.com
fashion colors bleed and stain
8 February 2024

I have a group of clients coming in all wanting the same colors of blue going through their hair. I wanted to test them out on myself before I used them on clients, as I've heard pretty good things about the line but never actually used it. Blissful blue, neon blue, blue topaz and the regular blue were the colors they chose and besides the colors all fading to one, even with the coldest water my shower could provide, staining the tub and my sheets(not worried about that - its happy accidents that make the world go round), it stained my neck, back, chest, shoulders, face and its continuing to stain my skin even after 5 washes in freezing cold water. I have now shampooed 10 times in 5 days and everyday I wake up with more blue around my neck, chest, shoulders, face. I ... MoreI have a group of clients coming in all wanting the same colors of blue going through their hair. I wanted to test them out on myself before I used them on clients, as I've heard pretty good things about the line but never actually used it. Blissful blue, neon blue, blue topaz and the regular blue were the colors they chose and besides the colors all fading to one, even with the coldest water my shower could provide, staining the tub and my sheets(not worried about that - its happy accidents that make the world go round), it stained my neck, back, chest, shoulders, face and its continuing to stain my skin even after 5 washes in freezing cold water. I have now shampooed 10 times in 5 days and everyday I wake up with more blue around my neck, chest, shoulders, face. I personally don't know if I will ever use these fashion colors on any clients because I do not want them having the same problems as myself. For context I have had fashion colors in my hair consecutively for the last 8 years and this is the only color(s) that have ever stained my skin this badly. Not happy and not sure what to use to get it off, I've used rubbing alcohol, Schwartzkopf's color remover, ACETONE, and baby oil. I've also been in touch with pravanas customer service line which also seems to not be helpful thus far.

car696 originally posted on pravana.com