What it is: Achieve your target colour every time with Top chic. What it does: Top chic is the permanent alkaline hair colour for superb colour results. Infused with hydrolyzed wheat protein and pantheon to add strength and shine to hair. Impeccable quality. Durable colour. Get the desired effect. Accurate. Formulated with Colour Link a patented technology that allows colour molecules to "link" together. What else you need to know: Its Patented Penetration System ensures even pigment distribution from scalp to ends. Total coverage. Precision in measurement. Tools designed for predictability. All Goldwell hair colour is aligned with the Goldwell Master Palette. The Colour Depot System guarantees exact dispensing and mixing. Unique to Goldwell products. Exceptional results for you. Right on target.