Topchic is the permanent alkaline hair color for superb color results. Infused with hydrolyzed wheat protein and panthenol to add strength and shine to hair. Impeccable quality. Durable color. Get the desired effect. Accurate. Formulated with Color Link, a patented technology that allows color molecules to link together. Its patented penetration system ensures even pigment distribution from scalp to ends. Total coverage. Precision in measurement. Tools designed for predictability.