L'Oreal Paris Recital Preference; offers a Colour Gel Technology formulated with patented fade resistant colourants. The colour is sophisticated, finely balanced - not brassy, dull or uneven. The browns stay richer, reds more radiant and the blondes more brilliant. L'Oreal Paris Recital Preference; colour is true, infinitely beautiful and long lasting, covers all grey hair and cares for your hair from the day you colour, with a colour and conditioning system. The new multi-application conditioner offers up to 5 luxurious applications, to keep your hair shiny for longer and it also contains a UV filter and anti-drying technology to help maintain hair's moisture and sustain colour vibrancy from one colouring to the next.