Introducing The New & Improved Formula By Color Riche Satin Lipsticks, Giving Your Lips That Richest Care And Richest Colors! Infused With 75% Caring Ingredients Such As Argan Oil & Sesame Seed Oil L For A Moisturizing Finish, Color Riche Gives You Intense Colours, Richness And Hydration, While Giving You Rich Intense Dazzling Color With Full Coverage. Resulting Texture Is Creamy But Light And Non-sticky. - Infused With 75% Caring Ingredients: Including Argan Oil & Sesame Seed Oil - Full Color Impact In 1 Swipe! - No Smudging Or Feathering - Soft & Moisturized Lips - Made With White Base To Give Vibrant Impact