Effect Blow-Dry Concentrate by Moroccanoil has been developped for the needs of strong, unruly and frizzy hair. With its special formula the Moroccanoil Blow-Dry Concentrate facilitates the styling at blow-dry hair styles. It increases the flexibility and elasticity of the hair, assures a glossly finish and provides a smooth look. With the Moroccanoil Blow-Dry Concentrate you can effectively transform any hair into silky smooth hair. The concentrate has been enriched with argan oil, protecting with its natural antioxidants and vitamins the hair and improving its texture without weighing the hair down, for a shiny finish. In addition, the Moroccanoil Blow-Dry Concentrate reduces the drying time noticeably and thereby provides a time saving styling. The delicate scent of musk and facilitated hair combability make the styling an overall soothing experience. Application The Moroccanoil Blow-Dry Concentrate can be applied to damp hair, as well as to dry hair where it functions as a finisher. Distribute the desired amount of the product in your hair and blow-dry the hair then as usual with a round brush or a flat iron. When you use it as a finisher, distribute the desired amount with fingertips in lengths of your hair.