A TV's ability to produce deep, dark blacks is extremely important to picture quality. OLED TVs, like Sony's BRAVIA XR-77A80L, absolutely excel at this. Each pixel can turn on and off individually to display absolute black. This creates a contrast ratio that is essentially infinite, resulting in rich colors and an incredibly lifelike image. This will be especially striking on High Dynamic Range content. The A80L supports the HDR10 format, which is mandatory for streamed 4K material and 4K Blu-ray movies. It also handles the more sophisticated Dolby Vision format, which adjusts brightness and color levels in response to the video signal on a scene-by-scene basis.
A TV's ability to produce deep, dark blacks is extremely important to picture quality. OLED TVs, like Sony's BRAVIA XR-77A80L, absolutely excel at this. Each pixel can turn on and off individually to display absolute black. This creates a contrast ratio that is essentially infinite, resulting in rich colors and an incredibly lifelike image. This will be especially striking on High Dynamic Range content. The A80L supports the HDR10 format, which is mandatory for streamed 4K material and 4K Blu-ray movies. It also handles the more sophisticated Dolby Vision format, which adjusts brightness and color levels in response to the video signal on a scene-by-scene basis.
in 2 offers
The lowest price for Sony 77" Bravia XR A80L OLED 4K HDR Google TV (2023) right now is $4,646.00 at Ubuy Australia, compared across 2 retailers.
The all-time low was $3,646.00 on 31 May 2026 — today's price is 27% above the lowest ever. It has been notably cheaper before — worth setting a price alert.
Prices last updated 30 June 2026.
Sony 77" Bravia XR A80L OLED 4K HDR Google TV (2023)
A TV's ability to produce deep, dark blacks is extremely important to picture quality. OLED TVs, like Sony's BRAVIA XR-77A80L, absolutely excel at this. Each pixel can turn on and off individually to display absolute black. This creates a contrast ratio that is essentially infinite, resulting in rich colors and an incredibly lifelike image. This will be especially striking on High Dynamic Range content. The A80L supports the HDR10 format, which is mandatory for streamed 4K material and 4K Blu-ray movies. It also handles the more sophisticated Dolby Vision format, which adjusts brightness and color levels in response to the video signal on a scene-by-scene basis.
A TV's ability to produce deep, dark blacks is extremely important to picture quality. OLED TVs, like Sony's BRAVIA XR-77A80L, absolutely excel at this. Each pixel can turn on and off individually to display absolute black. This creates a contrast ratio that is essentially infinite, resulting in rich colors and an incredibly lifelike image. This will be especially striking on High Dynamic Range content. The A80L supports the HDR10 format, which is mandatory for streamed 4K material and 4K Blu-ray movies. It also handles the more sophisticated Dolby Vision format, which adjusts brightness and color levels in response to the video signal on a scene-by-scene basis.
Last updated at 30/06/2026 12:40:36
Sony BRAVIA XR A80L 77" 4K UHD OLED Smart TV
Delivery between 4–8 July $15.52
Sony Bravia 77 Inch A80L XR OLED 4K Google TV XR77A80L
Free delivery
| General | |
| Product Type | OLED TV - Smart TV |
| Diagonal Class | 77" |
| Diagonal Size | 76.8" |
| Series | A80L Series |
Sony BRAVIA XR A80L 77" 4K UHD OLED Smart TV
Delivery between 4–8 July $15.52
Sony Bravia 77 Inch A80L XR OLED 4K Google TV XR77A80L
Free delivery
| General | |
| Product Type | OLED TV - Smart TV |
| Diagonal Class | 77" |
| Diagonal Size | 76.8" |
| Series | A80L Series |
![Sony 83" A80L Bravia XR OLED 4K Google TV [2023]](/_next/image?url=https%3A%2F%2Fhnau.imgix.net%2Fmedia%2Fcatalog%2Fproduct%2F1%2F0%2F10_a80l_remote-xr83a80l.jpg&w=640&q=75)
