It is voted 1 demipermanent hair color in the U.S. Shades EQ provides healthy, shiny results with incredible conditioning, so you can glaze, refresh and correct with confidence. Use Brush your hair well. Use the supplied bottle or a bowl to mix the color. Use a comb to separate your hair into four different sections. Apply the color to your hair in sections. Wipe excess dye off of your neck and forehead with a paper towel or wet cloth. Wait until the process time is up to rinse your hair. Shampoo and condition your hair. Ingredients Key ingredients acidic ph, longlasting colorants, noammonia, nolift formula, wheat amino acids, silicone.