Color Touch is a professional semi-permanent hair color that's ammonia-free, delivering vibrant, high-shine results.FEATURES Lasts up to 24 shampoos Low maintenance Up to 70% gray coverage HOW TO USE Mix with Color Touch Activator Ratio 1:2 Apply to pre-shampooed, towel-dried hair Let sit 10-20 minutes Caution: This product is intended for use by qualified persons only. Use by non-licensed persons may result in unsatisfactory performance. Mat&Max will not be held responsible by anyone who buys and/or use this product in breach of this warning. Hair color products may cause allergic reactions, which in rare instances can be severe. Conduct hypersensitivity and allergic patch test 48 hours prior to each application. Read and follow instructions carefully. this product must not be used for dyeing eyelashes or eyebrows. To do so may cause blindness. Wear suitable gloves. Keep out of reach of children.